By Jarrod Jones. If you needed further proof that DC Comics was looking to bring a little legacy back to its fabled line, let Tuesday morning’s development sate any fears.
DC Comics has unveiled its newest logo, and it is… *sniff* it’s stupendous. *sob*
Gone, apparently, is the former logo, an unfathomably out of touch attempt at inter-corporate synergy that alienated some fans and generally perplexed legions of graphic designers. In its place comes this reverent and instantly recognizable new brand — and what’s more — *sob* I can do this — it’s blue!
“DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols,” Amit Desai, DC Entertainment Senior Vice President of Marketing and Global Franchise Management, said in a statement. “The launch of the new logo is the perfect tribute to DC’s legacy, exciting future and most importantly, our fans.”
The logo will begin running on all DC Comics titles starting on May 25, premiering on DC Universe: Rebirth Special #1 by Geoff Johns, Phil Jimenez, Ethan Van Sciver, Ivan Reis and Gary Frank. And speaking of Geoff Johns, a fellow who has been known to go on at length about the importance of legacy, he had this to say:
“I’m very proud that ‘Rebirth’ will be the first comic book published with the new DC logo. To me, ‘Rebirth’ and the new DC logo are built on what’s come before while looking to what will come tomorrow. I can’t wait for people to see it on the cover.”
Now, if you’ll excuse me, I’m gonna go weep openly in public.